S.E.O. Explained

What is Search Engine Optimisation?

The concept itself is not hard to grasp. We can basically define SEO as a group of strategies that you can apply in order to make your website relevant to the users of a search engine, making it easy for people to find what you offer (you can check more about SEO and SEM in the article: SEM / SEO / Paid search advertising – How does it all come together?).

If you are a beginner, take a look at this great video from the guys over @searchengineland:

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SEM / SEO / Paid search advertising – How does it all come together?

You are probably wondering: “What exactly is Search Engine Marketing?”

Well, let us start with how it is defined out there:

According to Wikipedia, SEM “is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages to enhance pay-per-click (PPC) listings.”

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